Why Your Business Needs a New Logo
There’s a reason why many successful companies give their logos a redesign. Companies realign their logos with their mission statements and make sure it fits the brand’s personality.
Your company’s overall success, marketability, and memorability are all influenced by the design of your logo, which is a crucial component of your brand. Given the importance of the logo, it seems logical to occasionally pay a bit more attention to it. Above all, your mission statement or any other component of your company’s identity may evolve over time. Your company’s trajectory may change because of your long-term ambitions.
Many companies change their logos for a reason. They want their logo to match what they believe in and show off their personality. The design of your logo is super important because it affects how successful and memorable your company is. So, it makes sense to give it some extra attention sometimes. Plus, your company’s mission statement and identity might change over time, and that could affect where your company is headed in the future.
Here are 7 signs that tell you if your small or big company logo needs a redesign:
1. Outdated Logo
Did you know that only 9% of the big brands around the world don’t put their company names in their logos? It’s considered old-fashioned to have the brand name in the logo nowadays. And if you’re running a business with an old-fashioned logo, it can make people think negatively about your company.
If your logo looks boring, it might make people think your business is old-fashioned. That’s not cool! So, you have to give your logo a makeover using the coolest graphic design software out there. Changing your logo can help you reach new customers that you haven’t reached before. It’s like upgrading your style to fit in with the latest trends.
2. Brand Identity
Branding is super important because it’s all about making people feel a certain way about your stuff. The logo is like the first thing people see when they check out your brand. So, to make sure it matches your brand’s vibe, you must tweak it just right.
Using different colors can make your brand look super cool! It’s like magic – colors can make people remember your brand up to 80% more. And get this, if you use the same color all the time on your logo, it can help people recognize your brand even more. So, pick your favorite color and stick with it to make your brand stand out!
Fonts, colors, and tones are like the actors in a play. They help tell the story you want to share, and the logo is like the stage where this story begins. Just like how the actors’ costumes and makeup give us a hint about their characters, the logo gives us a clue about your company. And guess what? These clues will also show up in other things your company uses, like business cards, letterheads, and even web pages. This helps create a strong and recognizable brand for your company that people will remember and want to be a part of.
3. Unappealing Logo
Having a cool logo can totally catch people’s attention and show what your company is all about in a fun way. If you make your logo look awesome, it can help your customers understand what your brand is like. So, make sure you create a strong logo that represents your company.
The first impression is super important because it’s how you quickly show people what your products are like. You only have one chance to make a good first impression on your customers. Your logo is like the face of your company. If your logo looks great, it will make people curious and want to learn more about your company.
4. Unmemorable Logo
Did you know that half of the people are more likely to buy something if they recognize the logo of the brand? The logo is like a special symbol that helps people think about your brand. You want people to see your logo and remember what your brand does and how it makes them feel. A good logo design is engaging and catches your attention. It helps people remember your company in a positive way. So, you should try to make your logo even better and more memorable for all your customers, both the ones you have now and the new ones you want to get.
5. Complicated Logo
It’s great to let your imagination run wild when making a logo, but if your design doesn’t match what your brand is all about, it can confuse people. They might think your company doesn’t know what it wants to say. So, if you want people to like your design, it’s best to keep it simple and stick to the basics when redoing the logo.
6. Non-scalable Logo
These days, logos are used all over the place, like on websites and social media. But here’s the thing: sometimes your logo looks awesome on your website, but then it looks all messed up on social media. If you have a logo in jpg format and want to use it on a storefront sign or vehicle, it’s highly unlikely that can work as the logo would be saved as a low-resolution image. You would need a logo in a vector format that can be scalable to any size. If that’s happening to you, it’s time to give your logo a makeover.